Part 1 in a series of "Well Deserved" films.
We were challenged by the global markets to come up with an idea that didn't use the bird as some markets can't for varying reasons. These films focus on the fact that Grouse's consumers enjoy their whisky the most when they earn it.
The film was shot for social media use only but it performed so well it made its way onto the big screen and was shown in cinemas UK wide for a couple of months in Spring 2019.
Social Media Status:
"Every day we see hikers out braving the elements.
We thought we’d reward them with a little surprise."
We thought we’d reward them with a little surprise."
